Mien R. Uno Foundation:
Building a Dynamic Brand Identity for Entrepreneurship
Role: Creative Designer
Year: 2022 - 2024
The Challenge:
Establishing a Digital Brand for Social Impact
The Mien R. Uno Foundation (MRUF) is an NGO focused on empowering Indonesian youth in entrepreneurship, with a strong commitment to inclusivity for women and people with disabilities. Despite their impactful programs, MRUF lacked a strong digital brand identity on social media, a crucial platform for their young target audience. The key challenge was to create a cohesive visual guideline and engaging content to improve their digital presence and effectively promote their programs, which often dealt with heavy topics like business and finance.
The Solution:
Data-Driven Branding & Purposeful Content Design
As a Freelance Creative Designer, my approach was to establish a powerful and relevant brand identity that would resonate with MRUF's target audience and amplify their mission.
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Strategic Brand Identity:
I conducted research and developed a bold, colorful, and minimalistic visual identity to make content on business and finance topics more appealing and digestible for young audiences.
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Engaging Content:
I collaborated with the content team to create monthly social media content, using a mix of graphic design and motion graphics to deliver entrepreneurial topics in a relatable way.
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Marketing Design:
I designed promotional content for MRUF's programs, including materials for paid ads, with the direct goal of boosting
sign-ups and event participants.
Social Media Contents:
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2025 . 2024
Social Media Contents:
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2025 . 2024
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Campaign Contents:
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ENVOY 17 (2025)
The Impact:
Growth, Engagement, and Exceeded Targets
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Increased Audience Engagement:
Social media metrics (likes, comments, saves, and shares) showed a clear increase in engagement, demonstrating that the new visual identity and content strategy successfully resonated with the audience.
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Exceeded Program Targets:
The number of participants for MRUF's programs consistently exceeded the agreed-upon targets, a direct result of effective promotional materials.
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Organic Follower Growth:
The account achieved an organic growth of 3,500 followers, proving the new brand identity and content were successful in attracting and retaining a relevant audience.