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Resume
 

​A seasoned and results-driven Creative Designer and Creative Strategist with over

7 years of experience in leading creative teams and managing end-to-end digital & offline projects.

 

Proven expertise in developing compelling visual identities, overseeing brand strategy, and delivering impactful campaigns for diverse clients, from NGOs to leading corporations. Adept at bridging creative vision with strategic business objectives, with a strong background in project management, client communication, and visual quality assurance.

Work
Experience

2025 - Present

Creative Designer
The Digital Economist (New York, USA) - Remote

  • Produce all deliverables and output materials—including publications, campaigns, and digital platforms—in accordance with specifications and agreed timelines.

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2024 - 2025

Creative Quality Specialist
Design Pickle (Arizona, USA) - Remote

  • Oversee all aesthetic, technical, and essential elements of design assets produced by a team of creatives.

  • Assist in monitoring the design quality to meet and exceed client expectations.

  • Support the team in delivering flawless and innovative design solutions at scale.

2021 - 2024

Senior Graphic Designer

Pingfans Digital (Jakarta, Indonesia)

  • Crafted engaging social media content, specializing in digital imaging, layout, and motion graphics.

  • Led a team of graphic designers in the conceptualization and execution of major client projects.

  • Oversaw the creative division on numerous pitching projects, successfully securing new accounts.

  • Planned and supervised all photo and video shoots to ensure visual consistency and quality.

  • Clients include: Quaker Indonesia, Enchanteur, F&N Soda, Pegadaian, Sania, Cleanpod, Bellagio.

2022 - 2024

Creative Strategist

MUN Creative (Jakarta, Indonesia)

  • Spearheaded digital communication and campaign planning for a diverse client portfolio.

  • Developed and executed social media strategies, supervised a team of content creators, and managed all project timelines.

  • Monitored digital projects and campaigns on a daily basis to ensure optimal performance and engagement.

  • Clients include: Mise En Scene, FAV Beauty, Pucelle, Sweetplan, Paberik Badjoe, Miratone, BIGO Live, Filma.

2019 - 2021

Senior Graphic Designer

Froyo Story (Jakarta, Indonesia)

  • Developed and designed social media content and brand assets from scratch.

  • Executed digital imaging and layout designs for various client campaigns.

  • Led a team of graphic designers and provided creative direction for brand initiatives.

  • Planned and supervised photo and video shoots to align with brand guidelines.

  • Clients include: Bank BRI, HOOQ, Lazada, Pucelle, Kuaci FUZIO, Reddoorz.

2018 - Present

Creative Designer
Freelance

Clients:​

Shinmen Ramen House, Nasi Ayam Ori, Mien Ruf Uno, Millennials Club, Emina, Generasi Melek Politik, Cornerstone Bandung.

Social Media Branding & Manager
Freelance

Clients:​

Serviam Charity Challenge, Heion, Leif Community.

Education

Language

2015 - 2019

Bachelor of Visual Communication Design

Harapan Bangsa Institute of Technology

GPA: 3.89 / 4.00

Bahasa Indonesia: Native

English: Professional proficiency

Expertise

Creative Strategy & Art Direction

  • Strategic Campaign Planning & Development

  • Communication Strategy & Brand Positioning

  • Visual Storytelling & Narrative Development

  • Art Direction for Photo & Video Shoots

Creative Production & Execution

  • Social Media Content Creation

  • Digital Imaging & Photo Manipulation

  • Motion Graphics & Video Editing

  • Layout & Editorial Design

Project & Team Leadership

  • End-to-End Project Management & Timeline Execution

  • Creative Team Supervision & Mentorship

  • Client Communication & Relationship Management

  • Visual Quality Assurance

Brand Development

  • End-to-End Brand Identity & Visual Guidelines

  • Logo Design & Brand Naming

  • Market & Competitor Research

Skills

Adobe Creative Suite

  • Photoshop: Expert

  • Illustrator: Expert

  • After Effects: Advanced

  • Premiere: Advanced

  • InDesign: Proficient

Google Workspace & Other Tools

  • Slides: Expert

  • Docs: Expert

  • Sheets: Advanced

  • Meta Ads Manager: Advanced

  • Notion: Proficient

Phone

+62877 - 2234 - 1198

Follow Me

  • Instagram
  • LinkedIn

© 2025 By Tracia Kartadiredja.
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