Selected Projects
This is a curated selection of my work, showcasing my versatility in navigating diverse creative challenges.
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By Skills - Industry
Creative Designer
Creative Strategist
Creative Branding
Quaker Indonesia:
Redefining the Brand for
Young Adults
Challenge:
Quaker Indonesia needed to shed its image as a brand
"for the elderly" and appeal to young adults. The goal was to build a dynamic digital presence on social media with relatable content and execute a high-impact World Heart Day campaign to boost credibility.
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Skills:
Art Direction . Creative Concept . Graphic Design
Motion Graphic . Production Supervision . Team Leadership
F&N Soda:
Driving Brand Growth in a
New Market
Challenge:
F&N Soda, a legacy beverage brand in Indonesia, needed to expand its market from Sumatra to the densely populated Java region. The challenge was to build a digital presence on Instagram and TikTok for young adults by identifying and engaging a niche community to build lasting brand loyalty.
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Skills:
Art Direction . Creative Concept . Graphic Design
Motion Graphic . Production Supervision . Team Leadership
Generasi Melek Politik:
Youth-Focused Design for
Civic Space Awareness
Challenge:
Generasi Melek Politik (GMP), an NGO focused on youth political awareness and climate crisis, needed to make complex political topics engaging and accessible. The challenge was to transform heavy subject matter into captivating digital content and create compelling, cohesive branding for major campaigns.
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Skills:
Art Direction . Creative Concept . Graphic Design
Motion Graphic . Merchandise Design
MRUF Indonesia:
Building a Visual Identity for Entrepreneurial Youth
Challenge:
The Mien R. Uno Foundation (MRUF), an NGO focused on youth entrepreneurship, lacked a strong digital brand identity. Their goal was to connect with a young audience on social media by creating a cohesive visual guideline and engaging content to promote their programs.
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Skills:
Art Direction . Creative Concept . Graphic Design
Motion Graphic .
FAV Beauty:
A Strategic Launch for a
Gen-Z Skincare Brand
Challenge:
FAV Beauty, a new skincare brand, needed a unique strategy to stand out in a saturated market. The challenge was to launch the brand with a distinct visual identity, a comprehensive communication plan, and large-scale online and offline campaigns, all within a tight six-month deadline.
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Skills:
Brand Launch Strategy . Digital Marketing Funnel
Social Media Management . Campaign Management.
Project Management . Production Supervision
Pucelle:
A Strategic Rebrand for a New Generation of Women
Challenge:
Pucelle, a local perfume brand, was undergoing a major rebranding. The core challenge was to shift its image from "unsophisticated" to one that was elegant and classy. The goal was to strategically attract a new audience of productive, bold young women and become their fragrance of choice.
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Skills:
Social Media Management . Campaign Management.
Project Management . Production Supervision
Paberik Badjoe:
Managing a Three-Brand Ecosystem
Challenge:
Paberik Badjoe, a leisure hub, tasked me with managing three distinct social media accounts simultaneously: the main hub, an outdoor store (OSA), and a factory outlet.
The challenge was to create unique brand identities
and content strategies for each while driving physical customer visits.
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Skills:
Social Media Management . Campaign Management.
Project Management . Production Supervision
HotSexyNerd:
A Personal Brand for the Intellectually Curious
Behind Thinking:
I created HotSexyNerd as a personal brand to challenge the negative stigma around being a "nerd." My goal was to re-frame intelligence and curiosity as positive, attractive traits and build a brand that empowers this community.
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Skills:
Brand Identity . Merchandise Design . Content Creation Creative Direction.
PadelCeunahClub:
Building a Local Padel
Brand Identity
Behind Thinking:
I co-founded PadelCeunahClub to create a welcoming community for new Padel players in Bandung. The challenge was to develop a brand identity and content strategy that would stand out from the typical sporty aesthetic and appeal to a local, beginner-friendly audience.
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Skills:
Brand Identity . Merchandise Design . Content Creation Creative Direction.
Santara:
A Brand Identity for a Digital Nation of Inclusivity
Behind Thinking:
Santara is a personal project to create a brand identity for a hypothetical digital nation. The goal was to build a powerful visual brand that represents its core mission: to be an inclusive space for people from all backgrounds to connect, grow, and live peacefully together.​
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Skills:
Brand Conceptualization . Naming & Identity
Visual Storytelling Purpose-Driven Design.
Alpha Female in Cyberpunk:
A Digital Art & Photo Manipulation Project
Behind Thinking:
Driven by my passion for the cyberpunk genre, this personal project was an opportunity to explore advanced digital imaging and photo manipulation. The goal was to create a series of concept art pieces that reimagined inspiring female celebrities as powerful figures within a futuristic cyberpunk world.​
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Skills:
Digital Imaging . Photo Manipulation . Concept Art
Visual Storytelling . Creative Exploration.
