Generasi Melek Politik:
Driving Civic Awareness with Youth-Focused Design
Role: Creative Designer
Year: 2022 - Present
The Challenge:
Making Politics Engaging for the Youth
Generasi Melek Politik (GMP) is an NGO dedicated to increasing awareness of political and climate issues among Indonesia's youth, a demographic often apathetic towards these issues. The primary challenge was to make a complex and potentially intimidating subject matter accessible and compelling. Our task was to create digital content that could effectively educate and engage young audiences, breaking down heavy political topics into digestible, visually appealing formats. We also needed to develop and execute full-scale campaign identities for major events, ensuring they were cohesive, impactful, and aligned with GMP's mission to empower future political pillars.
Scope of Work:
Relatable Content Strategy & Holistic Creative Direction
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Mission-Driven Design:
My role was to ensure all visual output was not only creative but also strategically aligned with GMP's core mission to educate and empower young people.
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Social Media Design:
I designed social media content that made complex political issues easy to understand and visually appealing,
using creative treatments to boost engagement and retention.
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Holistic Campaign Branding:
For major campaigns like Council of GenZ and Academia Politica: Ambon, I developed the complete brand identity,
including the logo, key visuals, guidelines, and all promotional materials for both digital and offline events
Social Media Contents:
(Thumbnail only - Click on any image to be directed to the complete carousel post)
Campaign Projects:
Council of GenZ . ACPOL Ambon
Logo:
Key Visual:
Social Media Content:
On-site event production:
Backdrop
Totebag
T-Shirt
Photobooth Frame
Certificate
Campaign Projects:
Council of GenZ . ACPOL Ambon
Logo:
Key Visual:
Social Media Content:
On-site event production:
Backdrop
Name Tag
Photobooth Frame
Twibbon
T-Shirt
The Impact:
Growth, Cohesion, and Sustainability
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Increased Audience Engagement:
Social media metrics demonstrated a clear increase in engagement (likes, comments, saves, and shares), proving that our content successfully resonated with the target audience.
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Successful Campaign Execution:
Both major campaigns, Council of GenZ and Academia Politica: Ambon, ran seamlessly from start to finish, with a cohesive visual presence that elevated their professional image.
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Exceeded Participation Targets:
The number of registrants for the campaigns surpassed initial targets, a testament to the effectiveness of our promotional content and branding.
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Sustainable Growth:
The successful execution of these campaigns has allowed them to continue in other cities, demonstrating their long-term impact and sustainability.